Borås is a city in Västra Götaland county, in southwestern Sweden. It is best known as a centre of the country's textile industry, and that heritage still shapes the place today. Visitors interested in fashion, design and the story of cloth will find it a good match.
What to expect
- Fashion and textiles: The city's long association with the textile trade gives it a distinctive character, with shops and businesses connected to clothing and fabric.
- Shopping: Borås is a practical place to browse, with a range of stores in the city centre.
- Surrounding forests: Just outside the urban area, the landscape turns to woodland, making it easy to swap a day of shopping for a walk among the trees.
Planning a visit
Borås suits a relaxed trip rather than a rushed sightseeing circuit. Spend a morning or afternoon in the centre, then head out into the forests for fresh air and quiet. Its setting in Västra Götaland also makes it a reasonable stop for travellers exploring the wider region of western Sweden.
The city is also written as Boras, the form often seen in English-language material, so both spellings will lead you to the same place.